What to check when hiring for website redesign
A UX-led website redesign should address user tasks and information structure as well as visual presentation. Check for research or usability testing, content and navigation decisions, accessibility work, implementation scope, and evidence that the redesigned site launched.
Questions to put in the brief
- Which user tasks and content problems prompted the redesign?
- How did research, analytics, or usability testing influence the new structure?
- Were migration, accessibility, performance, and implementation included?
- What baseline and post-launch evidence can the team share?
Evidence to compare
A useful redesign case explains more than the before-and-after visuals. Look for the audience, task or navigation issue, content and information-architecture decisions, validation method, delivery scope, and what happened after launch.
A common evidence gap
A new visual identity or homepage does not establish that the site became easier to use. Ask how the team measured or observed task completion and what changed beyond appearance.
For a broader comparison framework, read Evaluate a UX case study.