Start with the brief
Research categories reflect different project needs. We don’t treat every studio as interchangeable.
A research directory for product teams. Compare agency focus, follow project evidence, and see what still needs to be checked.
Examples from current agency files. Each source supports a specific claim; coverage varies by profile.
Names link to examples in our records. These publishers are sources, not sponsors or endorsers. How we assess sources →
Agency websites can show what a team wants you to see. Our directory makes it easier to ask what the work was, what role the agency played, and which source supports the claim.
Read our source standards →Research categories reflect different project needs. We don’t treat every studio as interchangeable.
Profiles show where research began and whether a source still needs checking.
No score or placement appears while the evidence is incomplete or difficult to compare.
Capability pages are research queues, not published rankings.
A cross-section from our 20-profile pool, spanning product research, complex software, digital health, AI, and product design. Listed alphabetically; inclusion is not a recommendation or a ranking.
Browse all 20 agency profiles →First we check whether the same kind of evidence exists for every agency. Until it does, the honest answer is a research profile—not a winner.
Read how we work ↗